By Santosh Varughese, president, Cognetyx, delivering ‘Ambient Cognitive Cyber Surveillance’ to protect information assets against cyber security threats, data breaches and privacy violations.

I know how terrible hospital record theft can be. I myself have been the victim of a data theft by hackers who stole my deceased father’s medical files, running up more than $300,000 in false charges. I am still disputing on-going bills that have been accruing for the last 15 years.

This event led me on the path to finding a solution so others would not suffer the consequences that I continue to be impacted by, but hospitals and other healthcare providers must be willing to make the change.

The writing is on the wall. A report by Experian predicts 2017 will even be worse for the healthcare industry as more attackers recognize the value in rich medical record info.  Cybersecurity Ventures predicts global annual cybercrime costs will grow from $3 trillion in 2015 to $6 trillion annually by 2021, which includes damage and destruction of data, stolen money, lost productivity and theft of intellectual property, personal and financial data, embezzlement and fraud. (This doesn’t even include post-attack disruption to the normal course of business, forensic investigation, restoration and deletion of hacked data, systems and reputational harm.)

In June 2016, more than 11 million patient EHRs were breached, making it the year’s worst incident according to a study by and Prontenus. For comparison, May had less than 700,000 and March, 2016’s former breach leader, topped out at just over 2.5 million.

While traditional security filters like firewalls and reputation lists are good practice, they are no longer enough. Hackers increasingly bypasses perimeter security, enabling cyber thieves to pose as authorized users with access to hospital networks for unlimited periods of time. The problem is not only high-tech, but also low-tech, requiring that providers across the continuum simply become smarter about data protection and privacy issues. Medical facilities are finding they must teach doctors and nurses not to click on suspicious links.

However, organizational threats manifest themselves through changing and complex signals that are difficult to detect with traditional signature-based and rule-based monitoring solutions. These threats include external attacks that evade perimeter defenses and internal attacks by malicious insiders or negligent employees.

Along with insufficient threat detection, traditional tools can contribute to “alert fatigue” by excessively warning about activities that may not be indicative of a real security incident. This requires skilled security analysts to identify and investigate these alerts when there is already a shortage of these skilled professionals. Hospital CISOs and CIOs already operate under tight budgets without needing to hire additional cybersecurity guards. 

Healthcare security pros need to pick up where those traditional security tools end and realize that it’s the data that is ultimately at risk. The safeguarding of the EHR data is as important, if not more imperative, than just protecting the network or the perimeter.

Some cybersecurity sleuths deploy a variety of traps, including identifying an offensive file with a threat intelligence platform using signature-based detection and blacklists that scans a computer for known offenders. This identifies whether those types of files exist in the system which are driven by human decisions.

However, millions of patient and other medical data files need to be uploaded to cloud-based threat-intelligent platforms, scanning a computer for all of them would slow the machine down to a crawl or make it inoperable. But the threats develop so fast that those techniques don’t keep up with the bad guys and also; why wait until you are hacked?

The Mix of Forensics and Machine Learning

Instead of signature and reputation-based detection methods, smart healthcare CSOs and CISOs are moving from post-incident to pre-incident threat intelligence. They are looking at artificial intelligence innovations that use machine learning algorithms to drive superior forensics results.

In the past, humans had to look at large sets of data to try to distinguish the good characteristics from the bad ones. With machine learning, the computer is trained to find those differences, but much faster with multidimensional signatures that detect problems and examine patterns to identify anomalies that trigger a mitigation response.

The Good, the Bad and the Ugly

Machine learning generally works in two ways: supervised and unsupervised. With supervised learning, humans tell the machines which behaviors are good and bad (ugly), and the machines figure out the commonalities to develop multidimensional signatures. With unsupervised learning, the machines develop the algorithms without having the data labeled, so they analyze the clusters to figure out what’s normal and what’s an anomaly.

The obvious approach is to implement an unsupervised, machine learning protective shield that delivers a defense layer to fortify IT security across EHR platforms and other hospital IT systems. A self-learning system with the flexibility of being able to cast a rapidly scalable safety net across an organization’s information ecosystem, distributed or centralized, local or global, cloud or on-premise. Whether data resides in a large health system or small chain of clinics, rogue users are identified instantly.

By applying machine learning techniques across a diverse set of data sources, systems become increasingly intelligent by absorbing more and more relevant data. These systems can then help optimize the efficiency of hospital security personnel, enabling organizations to more effectively identify threats. With multiple machine learning modules to scrutinize security data, organizations can identify and connect otherwise unnoticeable, subtle security signals.  

Healthcare security analysts of all experience levels can also be empowered with machine learning through pre-analyzed context for investigations, making it easier for them to discover threats. This enables hospital CISOs to proactively combat sophisticated EHR attacks by accelerating detection efforts, reducing the time for investigation and response.

The Digital Eye Sees All

Once a machine learning system is in place, organizations need to identify solutions that employ behavioral analytics which will baseline normal behaviors and identify irregularities. While the technology is advanced, the concept is simple.

“EHR interoperability continues to be a big problem for hospitals and the entire healthcare industry,” says Dr. Donald Voltz. “However, the theft of patient data is worse. EHR systems and EHR-compatible health care systems produce and manage a lot of data. This makes the industry a sitting duck for cybercriminals. With a cloud-based security net of machine-learning, ambient technology and behavioral analysis that can cover all of the EHR platforms, interoperable or not, a great high tech security blanket is achieved.”

One of the more popular AI strategies is an ambient cognitive cyber surveillance shield which casts an “all seeing eye” security net that digitally finger prints user access behavior, identifying rogue users virtually instantly.  This technology creates a virtual, formidable defense layer powered by cognitive surveillance that is simple to deploy, easy to use, and operates automatically in the background. It can vastly improve an organization’s defense against cybersecurity threats, data breaches and privacy violations.

An enterprise cybersecurity deployment such as this understands, recognizes and remembers normal user habits, patterns and behavior as they use applications in their day-to-day work. Through a baseline, such a platform is able to predict and detect anomalous user activity in real-time, thereby mitigating risk rapidly. 

Hospital and other healthcare facilities can easily deploy this type of advanced, self-learning protective shield which can rapidly scale across EHR systems, distributed or centralized, cloud or on-premise.

If your healthcare facility deploys this type of comprehensive cybersecurity system, the gloomy doomsday scenario offered up by many cybersecurity ventures will no longer be a concern.

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Santosh Varughese is Founder and President of Cognetyx, a company focused on delivering 'Ambient Cognitive Cyber Surveillance' to protect information assets against cyber security threats, data breaches & privacy violations. He serves as the Co-Founder and President of Cognetyx. He brings more than 30 years of leadership experience building companies into profitable, high-value enterprises. Santosh’s mission for Cognetyx is to deploy new, powerful technologies combining the art and science of machine learning and artificial intelligence to directly address the challenge of quashing the insidious growing problem of healthcare data breaches and privacy violations that affect hundreds of millions of Americans. He began his career with Royal Dutch Shell designing high-speed fiber optic communications between Cray Supercomputer and IBM mainframes. His next venture led him to Procter & Gamble in International Marketing for Pampers and Luvs in Switzerland, then Germany, to Singapore, and finally, Saudi Arabia. Santosh’s passion and spirit for innovation have led to his involvement in various startups in fields ranging from global product licensing and distribution, advertising agencies, brick & mortar operations and online ventures including his most recent – co-founding, which was acquired by The Advisory Board (NASDAQ:ABCO) in May 2014.

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