There is no more important word in commerce right now than hemp. Cannabis was used in ancient civilizations for its therapeutic benefits, but it was criminalized in 1969 in the United States because of high tetrahydrocannabinol (THC) counts. Hemp plants contain less than 0.3 percent of THC, which is the psychoactive ingredient in marijuana that causes a high. It is the very reason why hemp is legal.

The 2018 Farm Bill decriminalized hemp plant agriculture and production. It is now a primary ingredient that industry giants are investing in to create tinctures, cosmetics, creams and beauty masks. With this newest change in federal law, the beauty industry predictors say that by 2025, about 25 million Americans will use products that contain hemp plants, cannabidiol (CBD) and seeds. 

There is also a greater focus on health and well-being as well. Hemp is gaining traction in medicine because hemp has cannabinoids, terpenes and flavonoids that deliver immense benefits from anti-inflammation and antioxidant properties. There is also a renewed focus on hemp from experts like that it’s an alternative to tobacco.

There is also a rush in the marketplace to utilize hemp because of its popularity. From CBD facials to hemp oils and lotions, beauty companies are pushing the therapeutic and homeopathy uses of cannabinoids as the go-to for anything from depression and anxiety to pain and arthritis. Even though it is infiltrating the media and the market, consumers are still confused about CBD.


CBD is a chemical composite found in cannabis plants. It has been used in the east since 8000 B.C. for its physical components and since 2700 B.C. for its medicinal benefits. Marijuana and industrialized hemp are both plant strains of cannabis. They both deliver similar results, but marijuana has high THC levels.

Cannabidiol interacts with the endocannabinoid system much like the human body’s neuroreceptors do to deliver relief of ailments, from pain and neurological complaints to emotional well-being. Unlike edibles and creams made with THC, CBD does not cause a high, so consumers enhance their quality of life and productivity levels. 


Much like CBD, terpenes (or terpenoids) are produced in the glandular trichomes of the hemp plant to enrich its inimitable aroma. Terpenes also have another essential job as they also bind neuroreceptors and transmitters between the brain and body, which is why it also delivers therapeutic results for behaviors, mood, and energy production.  

Many beauty products are now including the promotion of terpenes and are also now spurring on a similar cosmetic and beauty market expansion as CBD. As the scent and flavor (flavonoids) are what consumers tend to boost buying behaviors and brand loyalty, it lends a unique marketing opportunity to promote the essential benefits in cosmetics.


Flavonoids are chemical phytonutrient compounds that give plants their rich flavor, but it also has antioxidants and anti-inflammatory properties that influence health and well-being in those who consume them. Among the most commonly utilized flavonoids, cosmetics may contain flavones, flavonols, anthocyanidins and isoflavones.

Industrialized hemp plant chemical compounds in cosmetics are delivering health and beauty benefits like skincare, blood pressure, blood sugar and healthy body functioning and self-care.