Who are the mommy bloggers? Every pediatrician across the country—as well as family physicians and other specialists—should be asking themselves this question…and consider the benefits of engaging with their influential voice in healthcare.

Some have frowned on the term “mommy blogger,” but despite the discussion about phraseology, mommy blogger has become the term with staying power to describe women who write on social media and advocate for their families.

I first discovered mommy blogs when I was researching the topic of physician burnout. I found several blogs from women physicians. These blogs poignantly discussed the challenges of raising a family while practicing medicine.

But on a broader scale, mommy blogs are established in every major city in the country. Larger cities have several blogs that address a variety of topics including, but not exclusive to, women’s issues, work-life balance and parenting. Many also feature a sales component where products are recommended.

The blogs share useful information about the local community including: education, entertainment, health issues and consumer goods. Some of the blogs have a specific demographic or geography such as parents who work, homemakers, parents in the city or parents in the suburbs. In many cases their interests align with the goals of pediatricians: raising happy and healthy children.

One mommy blog, Hulafrog, with a national network, polled their followers to understand their demographics:

  • 96% women
  • 83% between the age of 25-44
  • 94% have between 1 and 3 kids
  • 69% work full or part time
  • 86% have a college degree or higher
  • 92% are on Facebook
  • 66% on Pinterest

Why should pediatricians care?

The answer is that these bloggers have considerable influence with their readers—often a highly desirable target audience. While some blogs have 100 followers, others have more than 20,000. The bloggers are mothers who are engaged with their local communities. They are socially active, Internet savvy, and curate a tribal knowledge regarding the best community resources to raise children.

Pediatricians are also engaged with their communities. Pediatricians and other medical specialists seek to arm families with the best strategies to treat diseases, help children grow up healthy, and prevent disease, trauma, and injury. Pediatricians typically reach one family at a time.

Mommy bloggers can reach thousands of families overnight. With alignment of a common goal to keep families healthy and create healthy communities, should not the world of pediatrics and the mommy blogosphere come together to advance child well -being?

The mommy bloggers are a diverse group of educated, digitally connected, engaged parents. They are focused on their child’s healthcare needs and can have broad influence within a community.

What could be achieved if the pediatric community and the blogosphere came together to promote child health? What if there was ongoing feedback between the two groups to help transform pediatric medicine and make it more user friendly?

Perhaps, this group of networked moms could teach those of us in pediatrics and family medicine how to better engage with our patients and families and spread health education in a way that is scalable.

The article, Engaging the Mommy Bloggers – Influential Voice in Healthcare, by Paul Rosen, MD, appeared first on the Healthcare Success blog and is presented here with permission.

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Paul Rosen, MD was named ‘One of the First 100 Innovators’ by the U.S Federal Government Agency for Healthcare Research and Quality. He is a blogger, podcast host, TEDx speaker, author, and teacher. Dr. Rosen is a pediatric rheumatologist at Nemours/Alfred I. duPont Hospital for Children. He serves as the Clinical Director of Service and Operational Excellence for Nemours. He is an associate professor of pediatrics at the Sidney Kimmel Medical College at the Thomas Jefferson University. He is the director of the physician executive leadership program at SKMC. He serves as volunteer faculty at the University of Central Florida College of Medicine. Dr. Rosen was named the head of the Philadelphia/Delaware chapter of the Society of Physician Entrepreneurs (SoPE). He teaches medical students about improving the patient experience. He received a masters of public health degree from Harvard University and a masters of medical management degree from Carnegie Mellon University. Dr.Rosen’s interests include patient-physician communication, family-centered care, team building across health disciplines, the patient experience, and improvement of health care delivery.

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