Alexander Kesler

Alexander Kesler is a visionary B2B digital marketer who has been practicing in the fields of high tech, software, education and security among others for over 15 years. As Founder and President of inSegment, a leading Boston-based Digital Marketing firm, Alexander leads a team of digital marketing experts that specialize in B2B Lead Generation, Content Marketing & Syndication, SEO & Paid Search, Conversion Oriented Web Development, Programmatic Media Buying and Direct Response Marketing. Alexander created Conversion Architecture®, a proprietary methodology that addresses the needs of every possible user type to increase the likelihood that a website visitor will take action and convert into a lead. A frequent contributed to industry publications, Alexander earned a Bachelor of Science from Babson College.