With the recent healthcare crises and pandemic, the world of healthcare has seen a rise in app development, making it a highly competitive industry. Face-to-face interaction in the medical field isn’t always possible for every patient, leading to an increasing number of patients and healthcare businesses engaging with them through telehealth and other digital methods for their health and well-being.

Despite the healthcare market for online and mobile apps becoming increasingly crowded, a recent study found that only 11% of healthcare apps are used actively after 30 days. This means that almost 89% apps are failing to provide a lasting impression. So, how does a healthcare app development company approach creating an app that genuinely makes a difference? Let us help you understand healthcare app development and how you can achieve success by building a user-friendly app that’s both practical and accessible.

But Why Do Most Healthcare Apps Fail?

There are numerous reasons why most healthcare apps fail, with the main reason being underlying challenges that the team had not considered. Ignoring the basic elements like compliance, security, and real-time usability leads to major failures. Here are some of those elements that affect the success of the healthcare app.

User experience & accessibility

An average UI in a mobile healthcare app can tarnish the users’ experience and create a low impression. This means healthcare apps require an intuitive interface that guides users through their healthcare journey. Accessibility is also an essential element for Healthcare app development companies. Can a deaf or a blind user operate the app? Is the app’s language clear and straightforward enough for neurodiverse people to get the most from it? Can it store patient data to aid those with memory problems or older users? Testing the app with a diverse range of potential users ensures it’s accessible to as many users as possible.

Not capable of solving user problems

Apps are designed to make users’ lives easier and more convenient; the inability of an app to solve problems doesn’t make a significant difference and is often forgotten within a relatively short period. Your app won’t get any reach, and your user base won’t grow, which will lead to users losing interest in your app. Ask yourself the question, “What makes my app different and sets it apart from the competition?” It’s critical to include aspects that contribute to users’ healthcare, to ensure your healthcare application solves problems that actually exist for your users.

Insufficient research or industry expertise

Proper research is the key factor in creating an app that is interesting enough for users to download and use. Understanding your target audience, their problems, and how this application will help in the development stages enables you to integrate better features that align with these findings and make your app stand out. Talking to potential users and understanding their needs will guide your development choices in the right direction.

What’s Trending in the World of Healthcare App Development?

According to Statista, individuals spend around 5 hours on their cell phones daily; this increased adoption of smartphones has been the driving factor in fueling the growth of the health apps industry.

With the changing times, labor shortage, and the recent pandemic, there has been a rise in the need for improved health and well-being for both individual consumers and businesses who want a healthy, happy workforce. Today, healthcare apps empower patients and their users to be proactive about looking after their health and make it a seamless and fulfilling journey.

According to research, the market is divided between 85% of health apps for wellness, which are designed primarily for the consumer, and 15% medical apps that are designed to be used by physicians.

How To Develop A Successful Healthcare App?

With a consistent approach, expertise, and people-focused strategy, you can ensure that your app remains competitive. By implementing the right strategy, you can overcome any challenge that keeps you from developing a healthcare or fitness app that improves the overall patient care and encourages users towards a healthy lifestyle while engaging them on your digital and/or mobile application.

Determine Your Target Audience

For a Healthcare app to succeed, a wide demographic of end users needs to be surveyed, analyzed, and considered before development. A good starting point is to research the challenges that exist and need solutions that you are capable of solving. This approach helps you develop a solution-based app that is user-driven and focuses on efficient patient care and healthcare. Developing comprehensive solutions to real-world problems is particularly important to succeed in the healthcare industry.

Market research

Understand your target audience through various research sources and surveys, which can be conducted using tools like SoGoSurvey, Qualaroo, and Google Forms. Developing a Minimum Viable Product (MVP) will be beneficial for collating data and feedback from your potential end users to adjust the features, approach, and solution of your app in the final development process. This will also help you understand and measure the market dynamics for your healthcare app development, profitability, and compare your app to other products within the same niche of the health industry. Tools like Indeemo Healthcare MarketResearch and Living Facts are beneficial for conducting thorough market research based on statistical information.

Expert team of developers

Building a dedicated team for your healthcare app development gives you better control over the development process. You can also outsource expert developers from a Healthcare App Development Services to gain:

• Skilled software development partner
• A break from the continuous hassle of training individual developers
• Effective and streamlined development procedures

A healthcare app development company will help you refine and optimize mobile healthcare apps to enhance patient outcomes, streamline healthcare operations, and increase revenue.

A solid healthcare app development strategy

There are various software development methodologies and different frameworks that may guide the app development processes relating to specific project development requirements in the software industry. The Agile method, extensively used in the software industry, encourages the rapid development of software products in increments and focuses on flexibility and speed. Frameworks such as Scrum and Kanban, along with development practices like pair programming and extreme programming, can help implement the Agile methodology for your app development process.

Design and develop an MVP

Utilizing your market research data, you can design a beta version or a simple app with the essential features. This can be used to gather insights and feedback from users that can be used to build the finished product. Deploying and launching an MVP in the early stages of the production process can yield critical feedback that significantly enhances your healthcare app development direction. Discovering that your app’s UI is not user-friendly or lacks key features just a week before launch can lead to your healthcare app failing or receiving poor reviews. Even though you’re building a beta version of your app, make sure you include the main feature of your Health app that sets your app apart. Test users need to be able to access the primary feature or benefit that will ultimately be the unique selling point for your new application.

Conclusion

Ensure your healthcare application has a primary focus that addresses the right problems by adopting the correct approach. Healthcare apps with security gaps, compliance issues, and below-average user experience create more problems than they solve. Developing an easy-to-use and secure app requires a team of reliable developers who can transform your idea into a reality.