Telemedicine is becoming increasingly common for patients to consult with their physicians. In the past 2–3 years, telehealth providers have recognized that digital marketing is the most effective way of promoting the services their current and potential thousands of patients seek.

Those who are infected, have disabilities that make travel difficult, or have highly contagious diseases have benefited from telemedicine since the COVID-19 pandemic.

Despite this, doctors are lagging behind the demand for telehealth among consumers. Perhaps they have difficulty adjusting to the virtual model of office visits because they are used to seeing their patients in a clinic or hospital rather than remotely, but such things take time and patience. So, it’s important to start at some point.

This article aims to provide you with ten best practices and strategies for telehealth marketing to help those unfamiliar with how to market telemedicine services to their patients.

10 Helpful Tips To Promote Your Telemedicine Business

Here are ten strategies for marketing your telemedicine business and standing out.

1.    Create a Website for Your Telemedicine Business

Develop a dedicated website as a central hub for your telemedicine services. Ensure that the website is visually appealing, easy to navigate, and provides comprehensive information about the services you offer. Include sections highlighting the benefits of telemedicine, how it works, and the process for scheduling appointments.

To make it a brand-centric design, try creating a telemedicine logo that will resonate with your audience using an online tool.

2.    Keep Your Website Up to Date

Ideally, you should provide a description of telemedicine and virtual health services on your website, particularly if your website consists of multiple pages for locations and providers.

Most users search for individual doctors or practices on your website, so they go straight to a page on the site that’s of interest to them instead of going to the homepage. Your current patients can be reminded that you can also serve them using telemedicine by including an advertisement stating “Telemedicine Available” along with a URL to click for more information.

3.    Use SEO Techniques for Your Website

Enhance the visibility of your website in search engine results by implementing SEO strategies, such as you can start by finding the keywords and phrases that potential patients may search for your services. Ensure you include these keywords in your website’s headings, page titles, meta descriptions, and image alt tags.

Develop high-quality, informative content that addresses common health concerns and incorporates keywords. Add a blog section to the website so that articles related to telemedicine and healthcare can be published regularly.

4.    Provide Answers to Questions Regarding Telemedicine on Your Website

Get ready for common questions. The following are some topics you may wish to include in the FAQ section of your website.

• Do you see new patients via telemedicine or only existing patients?
• How can telehealth help with specific health issues? You may not be able to treat fractures through telemedicine, but you can treat rashes via telemedicine if you work in an urgent care facility.
• Provide transparency regarding cost, if possible, including information regarding insurance coverage.
• How does the process work? Is a provider immediately contacted? Is there a form they must fill out before they will be contacted?
• What are your available hours?

5.    Use Social Media For the Promotion of Your Services.

Use your social media accounts to promote telemedicine services. Do not limit your outreach efforts to social media posts. Approximately 0.07% of the people engage on a Facebook post of the page they like.

Regarding social media accounts where your business is located, you should consider boosting your posts or purchasing ads. You’ll be able to connect with more people on those platforms, and you’ll be able to reach new potential customers within your community.

You may wish to consider Facebook and Instagram’s “Stories” tools to promote your telemedicine services.

6.    Invest in Google Search Ads

Patients are attracted to search ads because they appear when looking for a doctor in the area.

You can reach the desired demographic using other forms of advertising, but you cannot ensure they require or desire your service at that given moment.

For example, on Facebook, orthopedic physicians cannot target individuals with knee pain. However, they may be able to target those searching for information about knee pain relief on Google.

7.    Establishing Your Practice as a Provider of Telehealth Services

Consider your competitors. Is it possible to differentiate your practice from others in your area that do not provide virtual health care by offering telehealth services? You should know telehealth’s benefits to your practice and your patients. These benefits include:

• Convenience for the patient
• A reduction in office costs
• A reduction in patient waiting times
• Reducing patients’ travel time, time off work, parking, and other expenses

Ensure that you position your telehealth service to take advantage of these benefits. A better understanding of patients’ needs will enable you to distinguish your practice from your competitors. Marketing messaging is the key to achieving that goal.

8.    Keep Your Local Listings Up-to-Date

It is estimated that over 50% of search engine results are not followed up with a click-through to the website. Thus, people must find all the information they need regarding your business through the search engine results page.

Ensure that description of your business is the latest on Search Engines (Bing, Yahoo!, and Google) – there is an option to provide online care through Google My Business. Remember to include listings on eHealthgrades, Solv, Yelp, and ZocDoc as well.

Provide incentives to encourage telemedicine adoption; consider offering incentives to patients, such as a discount or a free first-time consultation.

9.    Engage with Online Communities

Participate in online forums, groups, or communities where potential patients seek medical advice or discuss health concerns. Offer helpful insights, answer questions, and provide valuable information without directly promoting your services.

Build relationships, establish yourself as an authoritative and trustworthy source, and engage in meaningful discussions. Include your website or contact information in your profile or signature, allowing interested individuals to learn more about your telemedicine services.

10. Provide Testimonials and Success Stories

Collect testimonials and success stories from patients with positive experiences with your telemedicine services. Include these testimonials on your website, sharing patient stories highlighting telemedicine’s benefits and positive outcomes. Case studies or success stories can demonstrate how telemedicine positively impacted patients’ lives, saved time, improved access to healthcare, or provided convenience for individuals with busy schedules.

Conclusion

These 10 top tips offer valuable guidance for promoting your telemedicine services successfully. By implementing these strategies, you can increase awareness, attract a wider audience, and establish yourself as a trusted remote healthcare provider.

From creating a user-friendly website and optimizing it for search engines, each of these tips plays a vital role in expanding your reach, and you can effectively promote your telemedicine services and contribute to the future of accessible and convenient healthcare.